Why one of the top plastic surgeons in the world sends patients to other providers on purpose

Show notes

Most providers spend their careers trying to be the only name their patients need. Dr. Carl Truesdale took the opposite approach — and built one of the most respected practices in the world because of it.

• ◆Most providers spend their careers trying to be the only name their patients need. Dr. Carl Truesdale took the opposite approach — and built one of the most respected practices in the world because of it.
• ◆In this episode, Carl gets candid about what real collaboration looks like between plastic surgeons, cosmetic dentists, and aesthetic injectors — the turf wars, the trust it takes, and the moment he realized that sending a patient to someone else was actually the highest-value thing he could do for them.
• ◆This is the first in a series of unfiltered conversations with regulated healthcare leaders on the thing nobody talks about at conferences — that working together is the actual competitive advantage.
• ◆Short. Honest. Worth your time.