Celebrity Dentist Insights with the Queen of Smiles

Show notes

She became a celebrity dentist in 1998 — before Instagram, before TikTok, before anyone knew what an algorithm was. Dr. Catrise Austin on building a practice people talk about, getting booked, featured, and paid, and why everything they didn't teach you in dental school is exactly where your growth lives.

• ◆In 1998, Dr. Catrise Austin walked out of dental school, looked at how everyone around her was running their practices, and decided she wanted something different.
• ◆No blueprint. No social media. No influencer playbook to follow. Just a stack of flyers, a bold tagline, and the streets of New York City.
• ◆In this episode, the Queen of Smiles™ gets real about what it actually took to build a celebrity dental practice from scratch — the guerrilla marketing, the dream client list, the veneers she was doing before anyone else was doing them, and the moment she realized that visibility was a skill nobody was teaching.
• ◆She also talks about what she'd do differently today with AI, why getting booked, featured, and paid is available to every provider who's willing to show up — and why the biggest gap in most practices has nothing to do with clinical skills.
• ◆Funny, honest, and genuinely useful for any provider ready to stop waiting for patients to find them.
• ◆"There are so many ways to market your practice — we just don't learn this stuff in dental school." — Dr. Catrise Austin